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Twitch has announced new options, called the Ad Incentive Program, for both affiliate streamers and partners. These options come in the form of objectives for streamers, with very easy-to-hit milestones, to encourage them to stream more. And, hopefully, run some more ads, despite the very anti-ad culture among Twitch viewers.
How does Twitch’s new Ad Incentive Program, or AIP, work?
Here’s how it works:
“At launch, this program presents personalized offers to select creators,” Twitch said in their announcement. “Currently, the offers boil down to: stream for a specific number of hours — while running ads — in exchange for a flat payout. The goal is simple: help you earn a more predictable monthly income through ads, with no ceiling on earning potential. Plus, we made it even easier by building it on top of Ads Manager. Once you set your ad schedule via Ads Manager, you’re done thinking about ads and you can focus on making awesome content with your community.”
Why has Twitch started this new AIP program?
While Twitch presents this is a boon to creators, which it is monetarily, they also are certainly doing so for the benefit of their bottom line. After all, without ads, no one is making money, including Twitch.
We’ve created the Ads Incentive Program, or AIP — pronounced ‘ape’ — for two crucial reasons: reliable and predictable income is important for streamers, and managing ads can be a pain that takes time away from creating content. No more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing. We want to free creators from additional management responsibilities so you may focus on doing what you love with the community you love. Having a reliable floor of ad revenue should enable you to better plan for the future, whatever that may look like. We hope it’s an important step towards empowering creators.
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If you are a Twitch streamer and want to check if you have access to it, you can do so in theAds Manager section.If you’re logged in, that link will automatically point you to your own. There’s no word yet on when this will roll out for all creators, so be sure to check in on this page often if you don’t have it yet.
Will this be enough for streamers to endure their chat’s hatred of ads?
For all the latest on Twitch, be sure to keep it locked here to Esports.gg.
