The Pokémon Company has released a surprise collaboration with Grammy Award-winning artist Dua Lipa to promotePokémon Sleep. Today, The OfficialPokémonYouTube Channel released a 40-second short featuring Dua Lipa’s “Illusion” to help showcase the various sleep styles found in thePokémon Sleeplifestyle app.
The commercial shows off various people getting some much-needed shuteye while comparing them to the various ways that Pokémon sleep in the game.While Dua Lipa does not appear in the commercial,the app, and officialPokémonsocial media accounts are pushing it as an official collaboration between the artist and The Pokémon Company.
Pokémon Sleepwas released just over a year ago but has provided players witha consistent stream of new content.In addition to monthly events focused on boosting sleep points,the app has also added several new Pokémon and new areas for players to explore.
Pokémon’s History With Major Recording Artists Explained
Pokémon Has A Long History Of Working With Major Singers
While a Dua Lipa collaboration withPokémon Sleepseems random, The Pokémon Company has worked with several high-profile artists in recent years. To celebrate Pokémon’s 25th anniversary, Pokémon released a full music album featuring original music by both Katy Perry and Post Malone.The latter artist also released a “virtual concert” with Pokémonduring the COVID-19 pandemic, in which the singer sang some of his hit songs to crowds of Pokémon.
Pokémonhas also collaborated with Hatsune Miku, the popular Vocaloid idol popular in Japan. As part of this collaboration,Pokémonimagined Hatsune Miku as a trainer who specialized in each type of Pokémon.This collaboration has been incredibly popular in Japan, with music videos surpassing 5 million or more views on YouTube.
Screen Rant’s Take: Pokémon Sleep Deserves The Exposure
Pokémon Sleep Deserves A Bigger Fanbase
Pokémon Sleepseems like a strange app on its surface, but it does promote healthy sleep and is very low-key and fun.The app is relatively low maintenance and can be played for free without a significant drop in quality of play.
Pokémon Sleep Just Got A Whole Lot Better With New Update
A newly announced update makes the Pokémon Sleep app even easier to use, and more appealing for fans who have been hesitating to get the app.
The Pokémon Company also recently announced that it would be shifting the development ofPokémon Sleepfrom Select Button, an original co-developer of the app, to the newly formed Pokémon Works company. It appears that The Pokémon Company is looking to help pushPokémon Sleepas the game enters its second year, which should help quell worries that the game will wind down soon.
